Privacy policy

Swiss Bull GmbH takes the protection of your personal data very seriously. In the cases described below, we process such data on the basis of the Basic Data Protection Regulation (EU) 2016/679 (DSGVO). Personal data is information that relates to a natural person.

1. responsible body in terms of data protection law

is responsible for the processing of your personal data (hereafter: data):
Swiss Bull Ltd
Poststrasse 61
CH-7050 Arosa

2. visiting our website

You can visit our website without entering any data. Any input of data is voluntary. Nevertheless, data is automatically processed as described below.

a) General information
When you use our website, we process your IP address, the country from which you access our website, the date, time and duration of access to our website and its sub-pages, information about the browser you use and the operating system you use, including display resolution and language settings. We receive this data automatically from your browser or Internet provider. This data is stored in log files for 14 days. This data is processed on the basis of Art. 6 para. f) DSGVO exclusively to enable you to visit our website and in accordance with item 1. c) for statistical purposes. We have an interest in ensuring that our website is displayed correctly. The collection of this data is not required by law or contract; however, for technical reasons, it is not possible to use the website without collecting this data.

b) Cookies
We also use session cookies and permanent cookies. Cookies are small files which contain an identification number assigned by us. Cookies are stored on your computer or mobile device when you call up our website. If you call up our website again, your computer or mobile device can be recognised by means of this identification number. Cookies facilitate your navigation through our website and help us to adapt the design and content of our website to your expectations. Permanent cookies that are created when using the website originate from Google Analytics (see 2. c below).

We are entitled to set session cookies in accordance with Art. 6 Para. 1 f) DSGVO. The purpose of session cookies is that you do not have to re-enter data (login, choice of website language) on our website, even if you visit other websites in between. Session cookies are deleted after closing the browser. Permanent cookies are set on the basis of Art. 6 para. 1 f) DSGVO and, if you give your consent, in accordance with Art. 6 para. 1 a) DSGVO. 

You can also visit our website without cookies; in this case you may not be able to use all the functions of the website. There is neither a legal nor a contractual obligation to use cookies. Most browsers automatically accept cookies; to prevent this, you must change the appropriate setting in your browser. You must make the settings separately for each browser and for each computer that you use.

c) Google Analytics
We use Google Analytics on our website. This is a web analysis service provided by Google LLC 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (Google). Google uses cookies (see above). The information generated by the cookie about your use of our website is generally transmitted to Google in the USA, where it is stored and evaluated. The same applies to your anonymous IP address. In addition, Google Analytics processes the data contained in the log files, the Internet address of the website that you called up before visiting our website (referrer URL) and the search term with which you found our website via a search engine. Google will process this data on our behalf in order to evaluate the use of our website, to compile reports on the activities within our website and to provide us with further services associated with the use of our website. Google Analytics uses the data contained in the log files, e.g. to compile statistics on the access and use of our website. The processed data can be used to create pseudonymous user profiles of visitors to this website. We only use Google Analytics with activated IP anonymisation. This means that your IP address is shortened by Google within member states of the European Union or the European Economic Area. Only in exceptional cases is the full IP address transferred to Google in the USA and only shortened there. The IP address transmitted by your browser is not merged with other data from Google. You can prevent the storage of cookies by adjusting your browser settings. You can also prevent the processing of the data generated by the cookie by downloading and installing the plugin available under the following link: 

For the exceptional cases in which Google transfers data to the USA, Google has submitted to the "EU-US Privacy Shield". The European Commission has decided in its Adequacy Decision (EU) 2016/1250 of 12 July 2016 that this provides an adequate level of data protection. 

The data is processed on the basis of Art. 6 para. 1 f) DSGVO and, if you are a customer of Google, possibly on the basis of Art. 6 para. 1 a) or b) DSGVO. We have a justified economic interest in adapting our website to the needs of visitors to our website on the basis of the evaluation of the above-mentioned statistics and in using these statistics for internal market research. 

Further information on Google Analytics can be found on the following Google website: Information on the cookies (ga.js) set by Google Analytics can be found here:

3. links to other websites

The website contains links to websites operated by third parties which might be of interest to you. When activating these links you might leave the website or summaries of third-party websites may be displayed within the context of the website. Swiss Bull GmbH has not carried out any checks whatsoever on the websites of third parties accessible via links on the website and is in no way responsible for their content or effective operation. This applies regardless of whether when activating the link you leave the website or the display appears within the context of the website, as well as if in the latter case the information provider of an external website is not immediately obvious. Establishing the link or consultation of third-party websites is at the sole risk and peril of the user.

4. recipient of data

We may share some of your data with processors or other recipients of data. Processors only process data in accordance with instructions, on our behalf and not for their own purposes. These are the following processors:

  • Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (Google Analytics)
  • Frei, Partner. Werbeagentur AG, Badische Bahnhofstrasse 17, 8212 Neuhausen am Rheinfall, Switzerland (subcontractor of Swiss Bull GmbH)
  • other service providers in the fields of data destruction, printing and IT services

In addition, we may also transfer some of your data to the following recipients for the following purposes for the execution of contracts (Art. 6 para. 1 b) DSGVO) or for the protection of legitimate interests (Art. 6 para. 1 f) DSGVO):

  • Google LLC, 1600 Amphitheatre Parkway Mountain View, CA 94043, USA (Google Maps)
  • Telecommunication and transport service providers to communicate with you
  • law enforcement agencies, courts to enforce or defend any legal claims
  • external auditors, lawyers or tax consultants

The data transmitted to Google may be transferred to the USA. Google has submitted to the "EU-US Privacy Shield". In its Adequacy Decision (EU) 2016/1250 of 12 July 2016, the European Commission decided that this establishes an adequate level of data protection in the US.

If our processors or other recipients are based in Switzerland, your data may be transferred to Switzerland. The European Commission has decided in its Adequacy Decision 2000/518/EC of 26 July 2000 that an adequate level of data protection exists in Switzerland.

5. information about your rights

You can demand information from us as to whether and which personal data (hereinafter: data) we process from you. The scope and form of the information is defined in Art. 15 DSGVO.

You have the right to receive your data transmitted to us in a structured, common and machine-readable format and to transmit it to a third party, provided that the processing is based on consent or on a contract and that the processing is automated. If you wish and if this is technically possible, we will also transmit this data directly to a third party.

You can request the correction of incorrect data concerning you. Insofar as it is necessary for the purpose of processing, you can request that we complete incomplete data.

You can demand that we delete your data, provided that the prerequisites for this are met in accordance with Art. 17 DSGVO. Under the conditions of Art. 18 DSGVO, you can demand that we block your data.

Insofar as we process data to protect our interests exclusively on the basis of Art. 6 Para. 1 f) DSGVO, you have the right to object to the processing of your data for reasons arising from your particular situation. If you object, we will no longer process the data concerned unless we can prove that there are compelling reasons for processing which are worthy of protection and which outweigh your interests, rights and freedoms or unless the processing serves to enforce legal claims.

Furthermore, you can object to our processing of your data for advertising purposes at any time without incurring any costs other than the transmission costs according to the basic tariffs. The objection can be declared by e-mail to

If you have consented to the processing of data, you have the right to withdraw your consent at any time. The revocation can be declared in the form of an e-mail to After revocation, we will no longer process the relevant data. The lawfulness of the processing of data up to the time of revocation remains unaffected by your revocation. Similarly, processing remains possible despite revocation of the consent, provided that we are entitled or obliged to do so by law.

You have the right to lodge complaints regarding data protection with the Swiss Federal Data Protection and Information Commissioner, Feldweg 1, CH-3003 Bern.

6. Data Protection Commissioner

Our data protection officer can contact you by e-mail ( if you have any questions about data protection.

7. legal information

Swiss Bull GmbH also accepts no liability for Internet failures, damage caused by third parties, imported data of all kinds (viruses, worms, Trojan horses), or for links from and to other websites. We have no control over the content and form of non-Swiss Bull websites.

In no event shall Swiss Bull GmbH be liable to you or any third party for any direct, indirect, special or other consequential damages for any use of this website or any website linked to it. Also excluded is any liability for loss of profit, interruption of operations, loss of programs or other data in your information systems. This applies even if we are expressly advised of the possibility of such damages.

Status: June 2020